Free Valuation Tool
What Is My Grocery Store Worth?
A confidential, no-obligation estimate for Wisconsin grocery and specialty food store owners. A few short questions, about four minutes, and nothing is ever listed publicly.
Two Values, Never Mixed
Your Store and Your Building Are Worth Different Things
Grocery is a high-sales, thin-margin business, which is exactly why a value quoted as a slice of turnover tends to be wrong in both directions. We value the operating business on what it earns. The property, if you own it, is referenced against the public assessment record and shown on its own. Inventory is counted and settled separately at closing.
- Business value: earnings after fresh labour, spoilage and shrink
- Property value: public record reference, shown on its own
- Inventory: counted and paid for separately
Free · About 3 minutes
What is my grocery store worth?
Answer a few short questions — one at a time, no long form. We'll show you a preliminary range for the business, and, if you own the property, the public record for it shown separately. Your answers save as you go, so you can stop and come back.
- • Nothing is listed publicly and no sign goes up at your grocery store.
- • Northland buys directly — there is no broker commission.
- • A free account lets you save the estimate and refine it with real numbers.
This tool gives a preliminary estimate based only on what you tell us. It is not an offer, an appraisal or a certified valuation.
What Moves the Number
What a Buyer Looks at in a Grocery Store
Margin, not turnover
Two stores with identical sales can be worth very different amounts once fresh labour, spoilage and shrink are taken out.
Who runs the departments
A butcher, deli or bakery run by one irreplaceable person is a risk a buyer prices in. A trained team is not.
The store's position
Distance to the nearest chain supermarket, the customers you serve, and any specialty range that keeps them coming back.
How It Works
How Grocery Stores Are Actually Valued
Most independent grocery and specialty food stores change hands on a multiple of earnings — commonly seller's discretionary earnings, which is your profit plus what the business pays you and any personal costs run through it. Annual sales are used as a sanity check, and in grocery that check is deliberately wide, because margins vary so much between a packaged-goods store and one with full fresh departments.
The multiple moves with things a buyer can see: whether profit is growing, whether the store runs without you, the condition of refrigeration and back-of-house equipment, SNAP and WIC approval, and what sits within a few miles of you.
If you own your building, we reference the public assessment record from your city or county and show it beside the business value. Where the record cannot be matched with confidence, we say so and check it by hand instead of guessing.
This tool produces a preliminary estimate from information you provide. It is not an offer, an appraisal, or a certified valuation, and no figure you enter is verified until our team reviews your records with you. See our confidentiality commitment for how your information is handled.
Considering Selling? Start With a Private Conversation.
Whether you're ready to sell soon or simply beginning to think about the future, tell us about the business. Northland is actively seeking opportunities throughout Madison, Dane County, Janesville, Rock County, and select markets across Wisconsin.
Private • No Obligation • No Public Listing