Sell Your Business · Madison, WI
Selling a Business in Madison
A private conversation with a buyer who works this market, rather than a listing that half of Dane County can read.
This Market
Madison Retail Doesn't Trade Like Anywhere Else
A store two blocks from campus and a store on the arterial out toward Sun Prairie are both Madison businesses, and they behave nothing alike. One rises and falls with the academic year. The other lives on commuter traffic and a weekday rhythm shaped by state and health-system employment.
That matters when you sell, because a buyer who doesn't know the market will read a slow month as a declining business. We ask about the pattern first and then look at the numbers in that light.
What We Buy Here
Dane County Businesses We Look At
- Gas stations and fuel-and-convenience sites across Dane County
- Convenience stores in Madison and the surrounding communities
- Independent liquor stores, including ones with a licensing question to resolve
- Businesses where you own the building, and businesses on a lease
- Owners retiring, and owners who have simply had enough
Privacy
Nothing Goes Public at Any Stage
No listing, no sign, no advertisement, no mention to your suppliers. Site visits are arranged around your schedule and described however you prefer. How a confidential sale actually works.
Common questions
- Do you actually buy in Madison itself?
- Yes — Madison and the surrounding Dane County communities are a core market for us, along with Janesville and Rock County. We are not a national firm covering Wisconsin from somewhere else.
- Will anyone in the city know my business is for sale?
- Not from us. There is no listing and no advertisement. Madison retail is a small world and we treat it that way.
- My store trades on the university calendar. Does that hurt the value?
- Not in itself, but it changes which months a buyer needs to see. Tell us about the pattern early and we'll work with a full year rather than argue about a quiet July.
- Does the licence go with the sale?
- Alcohol licences are issued by the municipality, so a store in the City of Madison goes through the city, and one in Middleton, Sun Prairie or Fitchburg goes through that community instead. We plan around the relevant clerk's process rather than assuming a date.
Tell Us About the Business
Private • No obligation • Your business is not publicly listed through this form.
Your information is handled privately. Licensing and permitting differ between municipalities — confirm what applies to you with the relevant clerk and your own advisers.
Own a business in Madison or Dane County?
Get a private preliminary range, or tell us about it and we'll come back to you directly.