Free Valuation Tool
What Is My Convenience Store Worth?
A confidential, no-obligation estimate for Wisconsin convenience store owners. A few short questions, about four minutes, and nothing is ever listed publicly.
Two Values, Never Mixed
Your Store and Your Building Are Worth Different Things
Inside sales at a convenience store mix high-margin lines with high-volume, low-margin ones, so turnover on its own says very little. We value the operating business on what it earns. The property, if you own it, is referenced against the public assessment record and shown on its own. Inventory is counted and settled separately at closing.
- Business value: earnings, with tobacco and lottery counted on margin
- Property value: public record reference, shown on its own
- Inventory: counted and paid for separately
Do you sell fuel as well? The gas station valuation asks the questions that matter for fuel — gallons, margin and tanks.
Free · About 3 minutes
What is my convenience store worth?
Answer a few short questions — one at a time, no long form. We'll show you a preliminary range for the business, and, if you own the property, the public record for it shown separately. Your answers save as you go, so you can stop and come back.
- • Nothing is listed publicly and no sign goes up at your convenience store.
- • Northland buys directly — there is no broker commission.
- • A free account lets you save the estimate and refine it with real numbers.
This tool gives a preliminary estimate based only on what you tell us. It is not an offer, an appraisal or a certified valuation.
What Moves the Number
What a Buyer Looks at in a Convenience Store
Inside margin
A store leaning on tobacco and lottery can do big numbers and earn very little. Margin is what gets valued.
Hours and staffing
Being open 24 hours only helps if those hours make money. Buyers look at what each shift contributes.
Extra income lines
Hot food, coffee, a kitchen, ATM, money services or a car wash all change what the site earns.
How It Works
How Convenience Stores Are Actually Valued
Most independent convenience stores change hands on a multiple of earnings — commonly seller's discretionary earnings, which is your profit plus what the business pays you and any personal costs run through it. Annual sales are used as a sanity check, not as the headline.
The multiple moves with things a buyer can see: whether profit is growing, whether the store runs without you, the condition of coolers and point of sale, the licences you hold, and the traffic that passes the door.
If you own your building, we reference the public assessment record from your city or county and show it beside the business value. Where the record cannot be matched with confidence, we say so and check it by hand instead of guessing.
This tool produces a preliminary estimate from information you provide. It is not an offer, an appraisal, or a certified valuation, and no figure you enter is verified until our team reviews your records with you. See our confidentiality commitment for how your information is handled.
Considering Selling? Start With a Private Conversation.
Whether you're ready to sell soon or simply beginning to think about the future, tell us about the business. Northland is actively seeking opportunities throughout Madison, Dane County, Janesville, Rock County, and select markets across Wisconsin.
Private • No Obligation • No Public Listing