Free Valuation Tool
What Is My Gas Station Worth?
A confidential, no-obligation estimate for Wisconsin fuel and convenience owners. A few short questions, about three minutes, and nothing is ever listed publicly.
Two Values, Never Mixed
Your Business and Your Site Are Worth Different Things
Fuel sites are often quoted as one lump sum that quietly bundles the business, the land and the inventory together. We never do that. The operating business is valued on what it earns. The property, if you own it, is referenced against the public assessment record. Fuel and store inventory is settled separately at closing.
- Business value: driven by earnings, with gallons and inside sales as a check
- Property value: public record reference, shown on its own
- Inventory: counted and paid for separately
Free · About 3 minutes
What is my gas station worth?
Answer a few short questions — one at a time, no long form. We'll show you a preliminary range for the business, and, if you own the property, the public record for it shown separately. Your answers save as you go, so you can stop and come back.
- • Nothing is listed publicly and no sign goes up at your gas station.
- • Northland buys directly — there is no broker commission.
- • A free account lets you save the estimate and refine it with real numbers.
This tool gives a preliminary estimate based only on what you tell us. It is not an offer, an appraisal or a certified valuation.
Why Owners Use This
Getting a Straight Answer Is Harder Than It Should Be
No one will give you a number
Brokers want a listing agreement first. We give you a range before you commit to anything.
You don't want the word getting out
Nothing is listed, no sign goes up, and your staff, customers and jobber hear nothing from us.
You'd rather not pay a commission
Northland buys directly. There is no listing fee and no broker commission on our side of the table.
How It Works
How Gas Stations Are Actually Valued
Most independent and branded fuel sites change hands on a multiple of earnings — commonly seller's discretionary earnings, which is your profit plus what the business pays you and any personal costs run through it. Annual gallons and inside sales are used as a sanity check, not as the headline.
The multiple moves with things a buyer can see: the condition and age of tanks, lines and dispensers, any supply or brand agreement, inside sales mix, car wash or kitchen income, how many hours you personally work, and traffic at the corner. Our estimate applies the same assumptions our team uses internally, and those assumptions are reviewed and updated by a person, not invented by software.
If you own your site, we reference the public assessment record from your city or county and show it beside the business value. Where the record cannot be matched with confidence, we say so and check it by hand instead of guessing. Environmental status is always reviewed by a person, never estimated here.
This tool produces a preliminary estimate from information you provide. It is not an offer, an appraisal, or a certified valuation, and no figure you enter is verified until our team reviews your records with you. See our confidentiality commitment for how your information is handled.
Considering Selling? Start With a Private Conversation.
Whether you're ready to sell soon or simply beginning to think about the future, tell us about the business. Northland is actively seeking opportunities throughout Madison, Dane County, Janesville, Rock County, and select markets across Wisconsin.
Private • No Obligation • No Public Listing